Video analysis - The white strips – The hardest button to button.

Within this video i have been looking at the different editing styles which Gondry has added to this video to help give it that unique touch. From this we have thought about what we could do to our video to help make it have a different edge to it, which is just not the normal straight cut which we normal use. Hopefully this will give us some ideas about what we could possible do.

This video is both performance and concept base. We can see this as we have the two members being shown throughout the whole video. But then it has got the different elements which then make it a concept video and give it that Gondry style to it.
A common thing throughout is the use of rough cuts, this is due to the way that they use visual echoes for the instruments, this is shown by having the two move on to a new instrument in a different position, normal leading in a path or travelling in a certain direction. But through this we still have the old instrument in its place. This has been done by a mixture of real instruments and edits to help create a larger number of instruments. This works very well and shows the clear link between music and visuals from Goodwin’s 6. This process is also helped by the way in which the volume of instruments included grows along with the music. Creating more and more and using a number of different effects and creating different patterns. These are all different and unique as they all are slightly different. This is due to the lighting and background movement, as in some shots it would be lighter and other darker. We also see a one point a car appear and then disappear straight away. This is something which comes with the rough cuts and the way which this was created. All together it works very well and has a stylized feel to it.

Something which helps to show the link between music and visuals is the way which each time the instruments move we can see how they are cut on the beat. Giving it that faster pace and also helping to show the link which it has. This becomes a lot clearer as we go through the speed of the piece changes. And we then see that the movement speeds up and slows down. Giving it different dynamics to different sections and different instruments. Giving it again a unique touch.

This idea of having different instruments appear and move on to different points and showing the travelling. Is something which we would like to include in our video. We know that we would not be able to do it to the extent which Gondry has used within the video. We have decided to take the idea of having a person appear in different points of the screen and perform something at the same time. When the character comes into the shot, we will use cut on the beat to revile her. This will hopeful then show a link between the music and the visuals within our video. Which we want to include.

We have seen this in previous student work. And have been working on a way in which we could do this in our video. We have tried a couple of practices, but found that it has been a struggle to get this looking its best.



Now having finished our video I feel that we have managed to do this, and hope that it has been as effective as we want it to be. I feel that we need to look back at this and make sure that it is looking its best, and looks like one image and not a number of different clips put together in a rush.