Digi-pack Analysis – Cee Lo Green. The Lady Killer

I have chosen to look at this digi-pack as the bases of it, is based around Cee Lo green. We know this as from on the front cover we are able to see an image of him, which takes up a large percentage of the pack. And we also have his name. Which they helps the audience to clarify who he is. If people are unsure.

I feel that it is very effective having Cee Lo Green on the front of the digi-pack. This is because a couple of reasons. 1. Is because it means that as an audience we are able to see who the artist is. We are also able to gather a kind of style which he may have. This is due to what he is wearing. Also the colours used on to highlight him. As the centre point. 2. It means that the audience may be able to relate his image to a song which they may have heard either on the radio, internet or on a music channel. This is also helped by having his name as a centre point of the front cover, as it means that the audience may be remember some of his work.
These elements must all stand out as it is going to be the front cover of an album which will help to see the single or album if the audience member does not know this person may be or what songs they have released.

This is very similar to the album by Mumford and sons. As they had a huge centre on drawing attention to them and their name. because of this I have chosen to make sure that these are key things which are included on the front cover. I have also thought about using images from the video. This way an audience member might recognise the artist from the video.



The back cover of this album is very simple. With just a simple natural colour, with a list of songs on the album. This is something which must be considered. Is the back going to be very simple or have a number of different elements to it? I feel that keeping it simple works best as it means that an audience member is going to be able to understand and navigate themselves around the digi-pack. It is also important that they are able to see what songs are included on the album. As this is what could see the product.

This is something which I need to make sure I include. And make the back as simple as possible. but still making sure that it is as clear as possible. This will then help to sell the product which is what we want to do.