Music Video Study: Aggro Santos ft. Kimberly Wyatt - Candy

This video is clearly about the dance and the performance, there is a club like feel which links both the music and the visuals. The lyrics are a repetition the whole way through with some variation towards the end. There are many voyeuristic treatments of the female body, however Kimberly Wyatt shows herself to be a confident woman, using her sexuality to make her dancing stronger and more fun for the audience. Whereas Aggro Santos uses his style of rapping to bring the crowd together and jump to the beats of his music.

The video style used is very poular with the "hopeful youths" of today, this video is not only promoting the artist; as the video main focus is them and they are in nearly every shot. It is also showing however young teenagers live life to the full and throw wild parties where everyone covers themselves in luminous paint. Not only do the artist address the crowd they are performing too but they address the cameramaking the audience want to be where they are and join in the fun.

There are clearly intertextual links to other music videos as it is not uncommon for rap/pop videos to be set in a club as this is where there music is most likely to be played. This link sends a message to the audiences watching the video that this song will only be played in places where it is "happening", where there a huge crowds which will rave and jump to the music making it popular and "cool" for the young generations.

The full video was released by Aggro Santos himself on his own YouTube site, showing viewers his ownership to the video and it's music. By doing this he not only pushed the public opinion of his video but he promoted himself and his record company for other listeners.